Used correctly, Twitter can be a goldmine for generating leads, traffic and sales. In this post we count down the top 6 twitter marketing tips businesses can use to use twitter to its full potential.
#1 Tweet summaries, not headlines
Often, when businesses tweet blog posts or other content they default to the easy (read: lazy) option: Simply tweeting out the blog post title. This can often seem like the most sensible option, especially considering twitter’s character limitations. However, if actually getting people to click on your link is your goal stay away from the easy choice. Rather than simply posting the blog title with a link, briefly summarize the blog post in a way that will grab your follower’s attention.
#2 Use Images in Tweets
Twitter is a great tool for short text messages, but if all you are tweeting out is text you are missing out on twitter’s full potential. Tweets that include images are known to increase follower engagement, so why not include images to your tweets? Not a graphic designer? No worries, you can create really high quality custom images with Canva’s free graphic design tool. Its a great and easy to use tool for the design challenged.
#3 Utilize Twitter’s Search function
Your business lives on reaching the right people (your target market). What if I told you that you could find all the people that are actively expressing interest in what you offer? Well, with Twitter’s search function you can. You see, the thing is, people tweet all sorts of things, and often those things are directly related to your business. Say, for example, you offer hair care products. You could use Twitter’s built in search feature to find all people who have mentioned that they were “looking for a new conditioner”. Don’t believe me, try it out. After finding these twitter users, you can follow them, and tactfully mention your offer. It’s really that simple.
#4 Automate repetitive tasks
Searching and Tweeting all day can be time consuming. However, you can automate both with a tool like TweetBoss. Using marketing automation tools such as TweetBoss, not only free’s up your time, it saves you money. Rather than paying for expensive social media ads, you can reach customers for less than you’re probably paying for ads per week.
#5 Follow bloggers and press members
Just launched a new product or service? Got a cool event coming up? Wouldn’t be great if you could tap into the networks of people with large followings? Well, you can. Just make it a habit to follow the bloggers and members of the press that produce the content you read (and that is related to your industry). Generally, journalists and bloggers include their twitter handle in the articles they produce, so it is pretty easy to connect with them directly. Once you build a rapport with your favorite bloggers/journalists, you will be in a good position to ask them to cover your business/product or service.
#6 Connect with industry leaders
Not only should you be connecting with bloggers and journalists, you should also be connecting with other people within your niche. Connecting with the most influential members within your niche opens up a wide range of potential benefits. Some of those benefits can be: getting your content shared to their followers, forming new partnerships, and more. But remember, relationships with influencers should be reciprocal. So, before you ask an influencer to help you out, be sure to ask how you can help them first.
Source: http://allmediasoftware.com/blog/6-twitter-marketing-tips-for-businesses/
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